All That I Know About Marketing Technology - Latest Comments

Re: Yahoo wants to be Google

Lillie Braxton — Wed, 19 Nov 2014 11:38:27 -0000

thank you

Re: RFP postmortems – part 1: What should I ask?

Kate — Thu, 05 Jun 2014 11:06:47 -0000

I know it is kind of a long time. I trying to conduct RFP post mortem as well, and I don't know what I should write in the email. Is there a way you can give me a sample of how I should ask them please.

Re: What Jay Baer’s book Youtility taught me

tomerific — Thu, 13 Mar 2014 21:15:08 -0000

Thanks Jay. I'm looking forward to the next one!

Re: What Jay Baer’s book Youtility taught me

Dr. Anthony C. Edwards — Tue, 11 Mar 2014 11:37:06 -0000

Just finished the book. Looking forward to applying the principles in higher education.

Re: What Jay Baer’s book Youtility taught me

jaybaer — Tue, 11 Mar 2014 11:34:01 -0000

Tomer, I am absolutely thrilled that you found value in the book. Great job putting the principles into practice. And thanks to Mathew (and all my friends at Pardot) for the recommendation!

Re: Data analytics and the future of digital marketing

Bob Feldman — Wed, 29 Jan 2014 10:21:23 -0000

Great post. As people cease to write and increasingly depend on posting images to express their status and desires, the ability to spot and sort specific instantiations of a given image becomes central to predictive marketing. Pinterest and other apps are examples of this trend. What seems like a smog of pixel pollution may resolve to high resolution composites of the consumer's desires. As Tomer indicates, today, computers can spot cats in a number of images. With the right data sets and Peta or Exascale computing power, it is only a matter of time until we can spot specific products like Kate Spade handbags or the color and model of Nike shoes in a certain geography. In a city like London, with cameras on virtually every active street, or by using mobile technology and posts, the ability to correlate all sorts of behavior to brand loyalty grows exponentially. This convergence seems inevitable. Don't know what you are shopping for? Just take a walk down Main Street and we'll tell you.

Re: Data analytics and the future of digital marketing

Flavio Villanustre — Tue, 28 Jan 2014 14:20:58 -0000

Tomer,

Great summary of a very good discussion!

I would like to add that I would support a campaign to clear Organizations from HiPPO's (to those who wonder what it is, a HiPPO is the Highest Paid Person's Opinion, and it's a way to operate by "gut feeling"). And if curious to see what impact a HiPPO can have in an organization, you can take a look at this interesting article about one: http://www.forbes.com/sites....

Flavio

Re: How retailers can beat Amazon’s anticipatory shipping

Binman — Tue, 21 Jan 2014 08:19:59 -0000

Great post Tomer. You mentioned NYPD, but also the APD here locally have been using big data to fight crime, http://emcien.com/pressrele... by listening to social media.

Re: The 3 things that I wish Google Analytics could do

tomerific — Thu, 05 Dec 2013 22:08:37 -0000

Well, thanks for looking into it. Hopefully Google Claus will fix this soon! :)

Re: The 3 things that I wish Google Analytics could do

Dave Robertson — Thu, 05 Dec 2013 22:00:47 -0000

Yea the same thing happened to me...it is not persistent.

Re: The 3 things that I wish Google Analytics could do

tomerific — Thu, 05 Dec 2013 13:40:40 -0000

Dave -- that's exactly the graph that I want! I was able to generate it by starting with the visitor graph and adding the new/returning visitor segments to it. When I save it to my custom dashboard, I get the visitor graph but the segments aren't applied by default (aka, I have to reapply them every time to generate that graph). Am I missing something?

Re: The 3 things that I wish Google Analytics could do

Dave Robertson — Thu, 05 Dec 2013 10:20:52 -0000

I think you can get the results you want for Item 2. See Screen Shot for a site I work on.

Re: Comparing Google Analytics Standard vs Premium

tomerific — Fri, 01 Nov 2013 07:31:10 -0000

Angela -- is there some feature that's currently missing from the table that you think I should have included?

Re: Comparing Google Analytics Standard vs Premium

Angela R Beasley — Thu, 31 Oct 2013 12:23:12 -0000

Tomer, Really? You re-posted a screen-shot as advice?? :( - Or better yet as a comparison?

Re: A new undocumented Advanced Segmentation limitation in Google Analytics

tomerific — Mon, 21 Oct 2013 20:09:43 -0000

You must be referring to the UI update that Google Analytics recently made. This is different than the issue that I've run into -- I don't even have the ability to access advanced segments unless we are logged in with a Google (gmail) account.

Re: A new undocumented Advanced Segmentation limitation in Google Analytics

darkgiant — Mon, 30 Sep 2013 09:24:08 -0000

Hi, I don't think it's a Gmail vs non-Gmail issue either. I thought Advanced Segments had disappeared on a few of our accounts too, but actually the menu option has just been hidden in the interface. To reveal the new Advanced Segments menu you now have to click the grey down arrow underneath the Email link (to the left of 'All Visits').

Re: A new undocumented Advanced Segmentation limitation in Google Analytics

tomerific — Thu, 05 Sep 2013 21:40:36 -0000

Eóin -- have you tried switching your colleague's account to a gmail address? Does Advanced Segments re-appear?

Re: A new undocumented Advanced Segmentation limitation in Google Analytics

Eóin Cunningham — Thu, 05 Sep 2013 16:02:12 -0000

I'm not sure if it's related to the account being a Google (Gmail) account or not. My account is based on my work address, and I still see advanced segments. However my colleague's account is also based on our work email, and his access to advanced segments disappeared this week. I'm still trying to determine the cause and fix it.

Re: Changes to Atlanta’s ad agency landscape

tomerific — Mon, 26 Aug 2013 13:22:04 -0000

Iris and Concise are the same, no?

Re: Changes to Atlanta’s ad agency landscape

tomerific — Mon, 26 Aug 2013 13:21:47 -0000

Both are now present. Thanks for the help!

Re: Changes to Atlanta’s ad agency landscape

Mike D — Wed, 21 Aug 2013 15:04:51 -0000

Also Scout Marketing. And Schawk.

This is such an awesome chart.

Re: RFP postmortems – part 1: What should I ask?

tomerific — Wed, 21 Aug 2013 07:42:51 -0000

Absolutely!

Re: RFP postmortems – part 1: What should I ask?

Sandi Solow — Tue, 20 Aug 2013 21:23:28 -0000

Great post. I think it's always key to know if the prospective client feels that you heard what they were saying and took their issues into consideration.

Re: Changes to Atlanta’s ad agency landscape

David — Tue, 20 Aug 2013 10:36:56 -0000

Are Iris and Concise under independent?

Re: Changes to Atlanta’s ad agency landscape

tomerific — Mon, 19 Aug 2013 11:11:49 -0000

Honestly, I didn't know that either until I put this slide together. I believe that this is due to the favorable economic environment that the state of Georgia offers. We are home to 16 Fortune 500 Companies!